Hello!

I'm Stefan Whitelegg, a
multi-disciplinary graphic designer that has just graduated from the University of Salford!
I have a passion for bringing my ideas to life with my branding skills, motion skills and creativity.
You can check out some of my more recent projects down below! You can also download a PDF version, which takes a more in depth look at my process.

EnviroRental

Brand Identity, Awareness Campaign
Brand Identity and marketing campaign for EnviroRental, a new bike hire scheme in Manchester.
EnviroRental Brand Reveal
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Logo Sketches
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Logo Grid
I wanted to create a brand identity that people in Manchester could connect with and support. A unique symbol was the perfect way to represent my brand.
Docking Station Signage
Inspired by the connecting roads in the centre of Manchester, the symbol illustrates the brand name with the letters 'ER', whilst symbolising the ideologies of the brand and its benefits.
Symbol Meanings
Bike and dock.png
I've created a symbol and a brand identity that is unique and instantly recognisable. It celebrates Manchester and everything there is to offer.
Bike and Docking Station
 
 
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Co-op Academy

Walkden

I've collected a range of visual assets that I created for Co-op Academy Walkden during my time working with them.
Brand Identity, Marketing, Social Media
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One of the biggest projects I’ve worked on revolves around teaching staff the importance of being a part of the Co-op. I created a set of posters to be displayed around the school, the first being ‘Brand Reminders’. 
Brand Reminders
This board design looks at the history of the Co-operative movement and how the Co-op was formed. I think that it is important for staff members to understand the brand’s history to truly understand the aims and principles, and what they are striving towards.
Baner_Frame_Stand_Mockup_1.png
History of the Co-op
The Happenstance Podcast chats to Co-op Academy Walkden alumni and focuses on whether the alumni’s story after school was either by chance or circumstantial. I created the brand identity and a series of digital templates for social media promotion.
Happenstance Podcast

We needed a simple way to communicate to the pupils the implications not attending school and bad behaviour can have.

I created a series of infographics that makes the information we needed to communicate clear and peaks the pupil's interests.

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Behaviour and Attendance
 
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Co-op Academy

Walkden

Environmental Graphics for Co-op Academy Walkden High School.
Click the images to scroll through the various proposals.
Visual Identity, Environmental Graphics,
Interior Design
Bottom Floor
Bottom Floor

I1 Bottom Floor
I1 Bottom Floor

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I2 Bottom Floor
I2 Bottom Floor

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Bottom Floor
Bottom Floor

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Main Staircase Timeline
A high school should be a place where the pupils look forward to attending and look forward to their futures. I wanted to create a building that is constantly inspiring the students and celebrating their progression.
Staircase 1
Staircase 1

I1 Staircase 1
I1 Staircase 1

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I2 Staircase 1
I2 Staircase 1

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Staircase 1
Staircase 1

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Staircase 1
B Bot and Mid
B Bot and Mid

I1 B Bot and Mid
I1 B Bot and Mid

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I2 B Bot and Mid
I2 B Bot and Mid

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B Bot and Mid
B Bot and Mid

1/3
Floor 2
Staircase 3
Staircase 3

i1 Staircase 2
i1 Staircase 2

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I2 Staircase 2
I2 Staircase 2

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Staircase 3
Staircase 3

1/3
I designed the main staircase into a timeline of high school, highlighting the different key moments the pupils will progress through.
Staircase 2
As the timeline winds up the staircase, it highlights the key points in each individual year, from Year 7 to Year 11.
Middle Floor
Middle Floor

i1 Middle Floor
i1 Middle Floor

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I2 Middle Floor
I2 Middle Floor

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Middle Floor
Middle Floor

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Middle Floor
B Mid and Top
B Mid and Top

i1 B Mid and Top
i1 B Mid and Top

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I2 B Mid and Top
I2 B Mid and Top

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B Mid and Top
B Mid and Top

1/3
The students can constantly keep track of the progress they've already made, and can look forward to the challenges ahead.
Floor 4
Students spend 190 days of the year in the building, so I wanted to make it as vibrant and as warm as I possibly could.
Top Floor 1
Top Floor 1

i1 Top Floor 1
i1 Top Floor 1

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i2 Top Floor 1
i2 Top Floor 1

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Top Floor 1
Top Floor 1

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Top Floor
mockup1 postcrop
mockup1 postcrop

Pillars Mockup 1
Pillars Mockup 1

Describe your image

mockup1
mockup1

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mockup1 postcrop
mockup1 postcrop

1/3
The atrium is where the students spend their breaks. I filled the panels with hundreds of career inspirations. Pupils will constantly be seeing new interesting careers and will be inspired to research into them.
Atrium
I collaborated with the Year 7's and asked them to do a worksheet about what their aspirations are for the future. Their responses make up with typography on the pillars.
mockup2
mockup2

Pillars Mockup 2
Pillars Mockup 2

Describe your image

mockup2new
mockup2new

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mockup2
mockup2

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Atrium
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I wanted to give the Year 7's the opportunity to look back at the end of their high school journey to see if they achieved what they set out to do.
Pupil Worksheets
You can learn more about each individual proposal and the thinking behind the designs here. >
COOP BACK.png
 
 
 

Project Archive

You can find some of the projects I've worked on in the past below.

Experience

FEBRUARY 2020

MCCANN MANCHESTER

Placement

I got the opportunity to go on a placement at McCann Manchester, where I worked in a group with industry professionals to develop our winning idea from Two+Two the week before.

FEBRUARY 2020

TWO+TWO WINNER

In February I attended Two+Two, a one day event where hundreds of creative and marketing students are put into groups to work on a one day brief together. My group and I got first place, and won a placement at McCann’s Manchester.

2019-PRESENT

CO-OP ACADEMY WALKDEN

I started working at Co-op Academy Walkden to help the academy transition their brand identity into the Co-op’s. I have now developed a unique brand identity for the school and taught why it is so important to keep branding consistent.

2017-PRESENT

FREELANCE GRAPHIC DESIGNER

During my time at University I have spent a lot of time developing my Graphic Design career and building my brand. I have been commissioned to create work for Scania, Mellington Hall and more.

2017-2020

THE UNIVERSITY OF SALFORD

BA (Hons) Graphic Design
For 3 years I studied Graphic Design at the University of Salford. In July 2020 I graduated with a First Honour Degree.

LETS CHAT!

Feel free to get in touch with me anytime! I'm available for freelance and fulltime work.

hello@stefanwhitelegg.co.uk

07447 059280

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