Salford School of

Arts and Media

A new visual identity for Salford School of Arts and Media to celebrate the graduates and their creativity.
Brand Identity, Marketing Campaign
SAM Brand Meanings
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Salford School of Arts and Media was in need of a fresh flexible brand identity that celebrates of the students work and the creativity the institution encourages. The school is made up of 3 areas of creatives - Arts, Media and Performance. We symbolised these through a pencil, camera and clapperboard, and realised we could simplify these into 3 shapes - triangle, circle and square. These 3 shapes make up the acronym SAM.
Initial Sketches
SAM is all of us who are a part of Salford School of Arts and Media. We are what makes the institution great. The acronym was created so the school is visualised as a person, with the students that attend expressing themselves and being creative. Because all of us are what make SAM great.
Copywriting
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Editorial Design
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Environmental Graphics
Advertising Campaign
Lanyard