I'm Stefan Whitelegg, a
multi-disciplinary graphic designer that has just graduated from the University of Salford!
I have a passion for bringing my ideas to life with my branding skills, motion skills and creativity.
You can check out some of my more recent projects down below! You can also download a PDF version, which takes a more in depth look at my process.
Brand Identity, Awareness Campaign
Brand Identity and marketing campaign for EnviroRental, a new bike hire scheme in Manchester.
EnviroRental Brand Reveal
I wanted to create a brand identity that people in Manchester could connect with and support. A unique symbol was the perfect way to represent my brand.
Docking Station Signage
Inspired by the connecting roads in the centre of Manchester, the symbol illustrates the brand name with the letters 'ER', whilst symbolising the ideologies of the brand and its benefits.
I've created a symbol and a brand identity that is unique and instantly recognisable. It celebrates Manchester and everything there is to offer.
Bike and Docking Station
I've collected a range of visual assets that I created for Co-op Academy Walkden during my time working with them.
Brand Identity, Marketing, Social Media
One of the biggest projects I’ve worked on revolves around teaching staff the importance of being a part of the Co-op. I created a set of posters to be displayed around the school, the first being ‘Brand Reminders’.
This board design looks at the history of the Co-operative movement and how the Co-op was formed. I think that it is important for staff members to understand the brand’s history to truly understand the aims and principles, and what they are striving towards.
History of the Co-op
The Happenstance Podcast chats to Co-op Academy Walkden alumni and focuses on whether the alumni’s story after school was either by chance or circumstantial. I created the brand identity and a series of digital templates for social media promotion.
We needed a simple way to communicate to the pupils the implications not attending school and bad behaviour can have.
I created a series of infographics that makes the information we needed to communicate clear and peaks the pupil's interests.
Behaviour and Attendance
Environmental Graphics for Co-op Academy Walkden High School.
Click the images to scroll through the various proposals.
Visual Identity, Environmental Graphics,
Main Staircase Timeline
A high school should be a place where the pupils look forward to attending and look forward to their futures. I wanted to create a building that is constantly inspiring the students and celebrating their progression.
I designed the main staircase into a timeline of high school, highlighting the different key moments the pupils will progress through.
As the timeline winds up the staircase, it highlights the key points in each individual year, from Year 7 to Year 11.
The students can constantly keep track of the progress they've already made, and can look forward to the challenges ahead.
Students spend 190 days of the year in the building, so I wanted to make it as vibrant and as warm as I possibly could.
The atrium is where the students spend their breaks. I filled the panels with hundreds of career inspirations. Pupils will constantly be seeing new interesting careers and will be inspired to research into them.
I collaborated with the Year 7's and asked them to do a worksheet about what their aspirations are for the future. Their responses make up with typography on the pillars.
I wanted to give the Year 7's the opportunity to look back at the end of their high school journey to see if they achieved what they set out to do.
You can learn more about each individual proposal and the thinking behind the designs here. >
You can find some of the projects I've worked on in the past below.
I got the opportunity to go on a placement at McCann Manchester, where I worked in a group with industry professionals to develop our winning idea from Two+Two the week before.
In February I attended Two+Two, a one day event where hundreds of creative and marketing students are put into groups to work on a one day brief together. My group and I got first place, and won a placement at McCann’s Manchester.
CO-OP ACADEMY WALKDEN
I started working at Co-op Academy Walkden to help the academy transition their brand identity into the Co-op’s. I have now developed a unique brand identity for the school and taught why it is so important to keep branding consistent.
FREELANCE GRAPHIC DESIGNER
During my time at University I have spent a lot of time developing my Graphic Design career and building my brand. I have been commissioned to create work for Scania, Mellington Hall and more.
THE UNIVERSITY OF SALFORD
BA (Hons) Graphic Design
For 3 years I studied Graphic Design at the University of Salford. In July 2020 I graduated with a First Honour Degree.